As today’s minorities rapidly become
tomorrow’s majorities, Corporations
know that in consumer driven supply chains,
• their suppliers
• their supplier’s workers,
and
• the residents benefiting from
the redistributive wealth in the communities
in which they operate
are all their customers that drive product
branding, market share retention, market
share gain – and thus its profits.
Corporations know that a visible commitment
to communities and employees will pay dividends
when it comes to consumer loyalty. From
a pure business perspective, such “reputation
capital” translates into profits.
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